The Basque Government has identified women aged 40 to 70 as a vulnerable group regarding smoking. Factors such as work-related stress, family burden, and advertising specifically targeting them have driven this strategy. Adapted programs are offered with psychological support and personalized treatments to reduce consumption and prevent cardiovascular and respiratory diseases.
The cigarette algorithm: data against smoke 📊
The initiative uses telemedicine systems and mobile applications to monitor consumption in real time. Patients receive cognitive-behavioral therapies through digital platforms, adjusting nicotine doses with patches or gum according to their genetic and metabolic profile. Exhaled carbon monoxide sensors are used to measure progress, integrating the data into a clinical history that allows specialists to modify treatment remotely and agilely.
Quitting smoking without quitting stress: mission impossible 😅
The plan promises psychological support to deal with stress, but forgets that the same system that asks you to quit the cigarette is the one that reminds you of the parent-teacher meeting, the mortgage, and the unprepared dinner. In the end, swapping the cigarette for the mobile app only replaces one addiction with another. The irony is that to fight the vice, you become an expert in health data that nobody asked for.