Google's artificial intelligence, Gemini, has registered a 643% growth in visits, reaching 2.761 billion. This increase is not due to a viral campaign or a revolutionary product, but to its silent integration into everyday services like the search engine, Gmail, and Android. Users adopt it without deciding to, while Google expands its dominance in the AI sector.
Integration strategy and technical deployment 🚀
Gemini's growth relies on Google's infrastructure. By being embedded in the main search engine, Gmail's writing suggestions, and the mobile's voice functions, the AI acts as an invisible assistant. Technically, this reduces friction of use: it requires no downloads or additional registrations. Google deploys the model in the background, offering contextual responses without the user activating anything. It is a forced but effective adoption.
The user thinks they decide, but Google already did it for them 🤔
The curious thing is that no one asked to use Gemini. One day you search for the weather, the next Gemini suggests a poem for your aunt. And you can't complain, because technically you just wanted to know if it would rain. Google has turned you into an AI user without you signing anything. It's like waking up with a tenant at home who has already rearranged the furniture. Comfortable, yes. But a bit unsettling.