A group of actors led by Cate Blanchett, with the backing of George Clooney, Meryl Streep, and Tom Hanks, has created a free public registry. Its goal is for artists to authorize or veto the use of their voice, image, and work by artificial intelligence. The initiative seeks to curb unauthorized digital exploitation in the audiovisual industry.
The registry aims to be a global standard for digital consent 🛡️
The platform, still in development, will function as a centralized database where each artist records their consent or refusal. The system will use metadata and digital signatures to verify the creator's identity and link their decisions to any future AI use. The idea is for studios, production companies, and platforms to consult the registry before training models or generating synthetic content, thus avoiding litigation and establishing a replicable protocol worldwide.
AI will no longer be able to clone Tom Hanks without asking first 🤖
Now machines will have to ask for permission before digitally resurrecting actors or making them say things they never said. Finally, technology will know it cannot put Meryl Streep in an action movie without her approval. And George Clooney can sleep soundly knowing his smile won't end up promoting toothpaste in an algorithm-generated ad. The future will not be an auction of faces.