Each election campaign transforms our streets into a mosaic of posters that ignore basic rules of coexistence. It doesn't matter if we're talking about municipal, regional, or general elections: parties place their ads without caring whether they cover traffic signs, information panels, or construction notices. Even those who market themselves as defenders of recycling or the environment seem to forget their promises when it comes to placing advertising. The example should start at home, but it doesn't.
Technology and development: clean alternatives for campaigns 🌿
There are technical solutions to reduce this visual impact. Digital signage platforms, such as low-consumption LED screens, allow messages to be rotated without wasting paper or glue. Geolocation and augmented reality systems can distribute propaganda at specific points without saturating public space. Additionally, using municipal apps to notify about political events would avoid plastering lampposts and traffic lights. Implementing these technologies is neither complex nor expensive; it only requires political will to prioritize urban order over visual saturation.
The green paradox: they recycle ideas, not posters ♻️
It is curious to see how those parties that champion environmentalism leave behind mountains of laminated paper on the asphalt. Perhaps they think the wind will carry away their promises along with the posters. Or that the rain will do the dirty work of picking them up. Meanwhile, citizens dodge flyers on sidewalks and drivers avoid billboards in roundabouts. If they truly want a green world, they should start by not turning our streets into an electoral landfill.