Dior and Chanel have revived the newspaper print for their Cruise collections, bringing a 1990s classic back to the runways. Jonathan Anderson, at the helm of Dior, presented a preview with actress Alison Oliver, evoking the elegance of Grace Kelly. The bags appear covered in press typographies, a direct nod to print culture.
The textile technique behind ink on fabric 🧵
To achieve this effect, designers apply high-resolution digital printing on materials such as canvas and silk. Dior has used a sublimation process that fixes the ink into the fiber without losing sharpness, replicating real text columns. Chanel opts for screen printing with pigmented inks, achieving a matte finish that simulates paper. Both houses have worked with archives of historical newspapers, adjusting scales and contrasts so that the pattern works on volumes and folds.
News that weighs on your shoulder and your wallet 💼
If you thought print media was dead, Dior and Chanel invite you to literally carry it. Now you can wear a bag that looks like the front page of the Financial Times, but without having to read the bad news. Of course, if someone asks you about the article on your clutch, you'll have to come up with a convincing excuse. At least it's lighter than a Sunday newspaper.