Dusking: the art of stopping to watch the sunset without screens

Published on May 19, 2026 | Translated from Spanish

The trend known as dusking proposes a simple but increasingly rare ritual: stopping at the end of the day to watch the sunset, without rushing or electronic devices. A ranking by Holafly, based on atmospheric science, social media, and travel trends, points to Santorini as one of the key destinations for this practice, where the caldera and the light create a natural spectacle that attracts thousands.

A couple on a terrace in Santorini watches the sunset without phones, with the caldera and orange sky in the background.

The science behind the perfect sunset in Santorini 🌅

The Holafly ranking evaluates factors such as atmospheric quality, light pollution, and horizon height. Santorini stands out for its low pollution and the orientation of its caldera, which allows for optimal light dispersion. Additionally, social media demand, with millions of tagged posts, and visitor numbers solidify its position. The combination of objective data and digital trends thus defines the best spots for dusking.

The most viewed sunset... and the most photographed with a phone 📱

Ironic, but true: dusking invites you to put your phone away, but in Santorini people crowd together to record the sunset with their screens. The ritual of disconnection turns into a race for the best selfie with the sun in the background. In the end, many spend more time looking at the screen than at the sky. Perhaps the real challenge of dusking is not finding the perfect sunset, but resisting the temptation to upload it to Instagram.