The intu Xanadú Shopping Center presents Dragon Strike, an interactive experience that transforms football into an epic battle for its visitors. The activity joins the venue's leisure offerings, although you won't be able to enjoy it without first accepting that Google uses your data to measure audiences and personalize ads. A peculiar combo: kicks at the ball and privacy clauses.
The technical mechanics of the interactive event ⚙️
Dragon Strike uses motion sensors and touch screens to simulate shots on goal with visual dragon effects. The system records the speed and accuracy of the shot, displaying real-time statistics. To access it, the visitor must go through a web portal with Google cookies, which track their browsing even while they kick. The integration of sports hardware with advertising software is the real goal of this technical play.
The goal only cookies see 🥅
While you celebrate a virtual goal, Google celebrates having captured your browsing data. The experience promises football epicness, but the most epic thing is reading the fine print of the cookie notice between one penalty and the next. That said, if you miss the shot, at least you'll know your privacy has already been ruled offside. A match where the only VAR that works is personalized advertising.