Cuba approved Law 179, its first comprehensive sports regulation. The law allows state and non-state economic actors, including Cubans and non-resident foreigners, to participate in sports financing and sponsorship. Additionally, it eliminates the requirement of permanent residency to join national teams. For citizens, this means more resources and opportunities in the sports field.
Technology and management: the new engine of Cuban sports 🚀
The implementation of Law 179 requires a change in sports management. A digital registration system for new sponsors and transparent financial control that integrates both state entities and private businesses will be required. The current technological infrastructure must be updated to process payments from abroad and manage sponsorship contracts. This digital leap is necessary for resources to reach athletes and federations efficiently.
From the neighborhood gym to sponsorship by the cousin in Miami 🥊
Now the Cuban athlete will not only depend on the ration book for their protein. With the new law, the cousin who emigrated to Miami can sponsor the nephew's boxing gloves without having to send them by mule. Of course, you will have to explain to the relative that the money is not to buy an American car, but to finance the next badminton competition. Social sports are modernizing, but the same old joke remains.