The shortage of naphtha, a petroleum derivative essential for colored inks, has forced Calbee to modify the packaging of 14 products. Since May 25, 2026, its popular potato chips and cereals will feature black-and-white wrappers. The Japanese company prioritizes stable supply amid the geopolitical conflict in Iran, adjusting its production without halting it.
The technical dilemma of printing without color 🖨️
Naphtha is a key component in the manufacturing of pigments for offset and flexographic printing inks. With its global supply restricted, the costs of chromatic inks skyrocketed. Calbee opted to redesign the packaging using only black ink on a white background, a process that reduces dependence on volatile raw materials. The technical decision allows production to continue without interruptions, although it sacrifices the visual appeal on the shelves.
The most boring potato chip on the market 🥔
Calbee promises that the flavor will not change, but seeing a snack bag in black and white is like receiving a love letter without a signature. Japanese consumers, accustomed to vibrant packaging, will now have to imagine the color of their favorite wasabi. At least, if the war escalates, they can use the bags as premature mourning for their favorite potato chips.