BYD has launched an offer in the Czech Republic that reduces the costs of owning an electric car. It includes free maintenance for a decade, covering five inspections up to 150,000 kilometers. The offer does not include wear parts or fluids, but adds the first year of free charging. This strategy aims to pressure European brands to improve their conditions.
The technical strategy behind extended maintenance 🔧
BYD's coverage is based on the durability of its Blade batteries and electric motors, designed to reduce mechanical wear. By limiting inspections to five in 150,000 km, the brand trusts that its components require less intervention than combustion ones. However, the user must assume the cost of tires, brakes, and fluids. This allows BYD to offer a predictable service with low financial risk.
Free maintenance that doesn't cover what wears out 💸
In other words, they give you the inspection for free, but if you need to change the brake fluid or tires, that's on your dime. It's like going to a restaurant where the appetizer is free but the main course costs an arm and a leg. At least the first year of free charging lets you get to the inspection with the car charged, even if it's with just enough battery and patience.