BioCultura Barcelona 2024: thirty thousand visitors and a new ecological generation

Published on May 22, 2026 | Translated from Spanish

The second edition of BioCultura at La Farga de Hospitalet closed with 30,000 attendees, overcoming the mobility issues of its debut. The Vida Sana Association values the result, highlighting the arrival of a younger audience. According to ecomessenger Pedro Burruezo, the interest stems from Innato, an activity for the so-called Ancestrals, a group seeking lifestyles more connected to nature.

crowd of young visitors at BioCultura Barcelona 2024, diverse ages exploring organic food stalls inside La Farga de Hospitalet, a person holding a smartphone scanning a QR code on a reusable bamboo container, another group examining raw honey jars and fermented vegetables, natural fiber tote bags visible, wooden crates with fresh produce, warm ambient lighting from hanging eco-lamps, blurred background of families interacting with vendors, photorealistic editorial style, shallow depth of field, vibrant green and earthy tones, authentic market atmosphere, no text or logos visible

Innato: the ancestral technology that attracts digital natives

Innato is not an app or a gadget, but a space for workshops and talks that connects ancient techniques with current needs. The Ancestrals, a demographic profile between 20 and 35 years old, seek tools such as fermentation, permaculture, or earth construction. The organization observes that these methods, although simple, require a practical and low-tech approach, which contrasts with the digital dependence of their generation.

Ancestrals: when retro is cooler than your smartphone

It turns out that to be an Ancestral you don't need the latest iPhone model, but rather know how to make sourdough bread and distinguish a nettle from a dandelion. While their parents were amazed by the microwave, they are amazed by a cardboard solar oven. Of course, to post the photo of the oven on Instagram, they use their phone. Ironies of life: disconnection is shared on social networks.