According to a Bloomberg report, Apple has decided that privacy will be its main asset to compete in artificial intelligence. The company plans to launch a revamped version of Siri with iOS 27, a more conversational assistant that will include a key feature: the automatic deletion of conversation history. The strategy aims to differentiate itself in a market where anxiety over the use of personal data is growing.
How the new Siri with automatic data deletion will work 🛡️
The new Siri, closer to a chatbot, will process requests directly on the device whenever possible, reducing reliance on external servers. When cloud connection is needed, records will be automatically deleted after the interaction, with no option for persistent storage. Apple thus sacrifices the ability to learn from previous conversations to offer more accurate responses, prioritizing that user data is not saved. A technical bet that limits advanced personalization features.
The assistant that forgets you so you don't forget to worry 🤖
Apple assumes we prefer a Siri with amnesia over one that remembers our favorite pizza size. Because nothing says trust in AI like an assistant that forgets everything you tell it in a second. Of course, when you ask it about the weather for the tenth time and it responds as if it were the first, remember: it's for your privacy, not because development is half-baked.