Shakira in Madrid: 3D Technology Behind an Immersive Temporary Stadium

Published on March 27, 2026 | Translated from Spanish

Shakira will transform Madrid with a pioneering residence of eleven concerts in a temporary 50,000-seat stadium, the Shakira Stadium. With 450,000 tickets sold in hours, the project aims to be an immersive cultural destination under the Es Latina concept. This mega-event, beyond music, exemplifies how modern shows require exhaustive technical planning where 3D visualization becomes indispensable for success. 🎤

3D view of the interior of the Shakira Stadium, an immersive temporary stadium with a central stage and wraparound screens.

From 3D model to reality: design, logistics, and simulation 🏗️

The creation of such a large-scale temporary venue relies on 3D computer-aided design. Before erecting any structure, the entire stadium is modeled to optimize visibility, acoustics, and stage layout. Simulation tools analyze crowd flow and safety. Additionally, video mapping and immersive environment projections for Es Latina are planned and adjusted in virtual environments, allowing experimentation with visual impact and precise coordination of all technical and artistic elements.

The future of massive events is virtual before physical 🚀

This residence consolidates a trend: large shows are built first in the digital space. 3D planning is not a luxury, but a necessity to manage complexity, ensure the safety of attendees and artists, and fulfill the promise of a unique immersive experience. Technology enables transferring the epic scale of a Copacabana show to a temporary venue, setting the new standard for the live entertainment industry.

How are large-scale temporary structures, like the Estadio Shak, designed and optimized to safely and efficiently integrate complex 3D mapping projection systems and immersive scenography?

(P.S.: at Foro3D we know that even the best concert needs good lighting rigging)