Sam Altman Foresees a Pay-per-Use Model for AI, Like Electricity

Published on March 16, 2026 | Translated from Spanish

OpenAI CEO Sam Altman envisions a future where artificial intelligence is a basic service. His vision involves a shift in the business model: instead of flat subscriptions, users would pay a monthly bill based on their token consumption, the AI processing unit. For this model to be viable and affordable, he argues that it is necessary to build a massive data center infrastructure.

Sam Altman imagines paying for AI like electricity: a monthly bill based on token consumption, powered by a massive data center network.

The race for infrastructure: chips and the energy bottleneck ⚡

The industry is already competing to expand computing capacity to exponential levels. However, the main technical challenge is not limited to manufacturing more processors. The substantial obstacle is ensuring the electricity supply to power these AI power plants. Without a sufficiently large and efficient data center network, operating costs would skyrocket, making access to advanced AI models prohibitive for most.

Get ready to discuss the AI bill at the family table 😅

Imagine the scene: the monthly bill arrives and, among the electricity and water expenses, a new item appears: 15,000 tokens consumed in philosophical debates with ChatGPT. The family conversation will revolve around who has been using AI without measure. Did you ask it to write epic poems again? That consumes a lot of tokens, son! The future of public utilities brings new domestic quarrels.