Paramount has rejected Max Landis's proposal to reboot the G.I. Joe film franchise. The writer's idea, whose career was affected by misconduct allegations, proposed a dystopian scenario where Cobra has already won. The studio opts to evaluate other creative directions, distancing itself from a controversial figure. The reboot project remains in development, with new pitches on the table.
Reboot in pre-production phase: search for a new narrative engine 🎬
The project is in an early development phase, where the priority is to define the central concept. Paramount is exploring different pitches and treatments, a process that involves evaluating the tone, structure, and commercial viability of each approach. This stage is key to establishing the foundations of the script and artistic direction before assigning a lead writer or director. The decision to discard Landis's premise reflects strategic caution in building the franchise's foundations.
Cobra isn't the only one who knows how to say "no" 😏
It seems that Commander Cobra isn't the only expert at rejecting proposals. Paramount has demonstrated a similar skill, making it clear that a world dominated by the terrorist organization is an idea that, at least for now, won't make it past the meeting room table. Maybe they should have sent the synopsis with a couple of missiles and a tank; it might have had better luck. In the end, the battle for the reboot continues, but without this particular soldier on the playing field.