Netflix will bring the first two episodes of Stranger Things: Tales From '85 to theaters in the United States on April 18, before their global streaming premiere on April 23. The screenings will be in 34 AMC cinemas and other venues in New York and Philadelphia. The animated series, produced by Eric Robles, returns to the winter of 1985 in Hawkins to explore a new threat under the ice, delving deeper into the characters' experiences.
Animation as a tool to expand a narrative universe 🎨
The animation format allows creators to expand moments from the original story with greater visual and narrative freedom. This technical approach facilitates exploring dreamlike dimensions or supernatural creatures that in live-action would have a different cost or complexity. The decision for a theatrical premiere prior to streaming indicates a marketing strategy aimed at generating a cultural event and testing the format for future universe expansions.
A trip to the 80s that requires a movie ticket and a coat for the Upside Down 🍿
It seems that 80s nostalgia now has a box office and showtimes. While the characters face a terror under the ice in Hawkins, audiences in New York and Philadelphia will be able to line up at the AMC, as if it were 1985 to buy tickets for Back to the Future. At least the exclusive collectible item will serve as consolation if the new terror turns out to be a metaphor for the Netflix bill.