Jon Uriarte and the 3D Potential for Athletic

Published on March 30, 2026 | Translated from Spanish

Jon Uriarte, former president of Athletic Club, is running again for elections with a speech on solid economic management and sporting ambition. His goal of making the club bigger in all aspects finds a perfect ally in current 3D technologies. These tools, far from being a mere extra, can be the differential that drives continuous improvement and the excellence sought by the candidate, applying technical precision to the youth academy philosophy.

Jon Uriarte observes a 3D model of an Athletic play on a touch screen.

Tactical analysis and scouting with 3D reconstruction 🧠

3D visualization allows reconstructing complete plays from any angle, offering a tactically richer analysis than flat video. For a club like Athletic, this is crucial. In scouting, youth academy or rival players' movements can be modeled, precisely evaluating their positioning, timing, and decision-making. In match preparation, simulating the opponent's strategies in 3D or testing own variants in a virtual environment accelerates learning and reduces uncertainty, aligning with data-based sports management.

Beyond the field: transparent management in 3D 📊

3D technology also serves management and transparency goals. Modeling the club's infrastructures in detail, such as Lezama or San Mamés, allows planning improvements and showing them tangibly to the members. Additionally, complex economic data or the club's overall performance can be transformed into interactive 3D visualizations, making the information more accessible. Thus, technical innovation would support not only sporting success, but also the social and governance model defended by Uriarte.

How can 3D technology, from player scanning to tactical visualization, become a key tool for the sports and economic management proposed by Jon Uriarte at Athletic Club?

(PS: player tracking is like following your cat around the house: lots of information and little control)