The Ejea de los Caballeros City Council, in its 8M program, includes the IMPROLOVE project in Valareña. This action stands out for using posters with a 3D visual style designed to create a point of recall in the minds of citizens. We analyze how 3D technology integrates into public communication to enhance messages about equality, transcending the traditional campaign format.
3D as an effective public communication tool 🎯
This case exemplifies institutional visualization, where 3D is not just ornamentation, but a cognitive strategy. A well-executed three-dimensional design generates greater visual impact, attracts attention in public spaces, and facilitates the mental encoding of the message—in this case, equality. Compared to a flat poster, depth and realism can evoke a stronger and more lasting emotional connection, fulfilling a pedagogical and social awareness function within the municipality's participatory agenda.
Towards an augmented administration? 🤔
Initiatives like IMPROLOVE suggest a path: modernizing public communication through immersive resources. The potential of 3D and augmented reality to explain policies, commemorate dates, or foster participation is enormous. It represents a leap from mere unidirectional information to an interactive experience that can involve citizens more, especially digital generations, in collective causes and values.
How can institutional 3D visualization transform citizen participation and anchor complex social messages, such as gender equality, beyond traditional campaigns?
(P.S.: simulating a 3D scrutiny is more reliable than the real one, but less exciting)