The German startup HEZO proposes a change in the way to acquire cycling footwear. Its system eliminates standard sizes and replaces them with completely customized sneakers. The process begins with a foot scan using an app, which generates a unique model for 3D printing. It is designed for cyclists seeking precise anatomical fit or have specific needs. Production is made to order in Germany, without physical stock.
Scanning technology and 3D printing in two materials 🧠
The core of the system is proprietary software that translates the 3D foot scan into a footwear model. Manufacturing combines two components: a soft TPU inner sneaker for comfort and a rigid printed outer shell, called MonoShell, which provides structure and pedaling efficiency. The design integrates anatomical supports directly into the structure, dispensing with removable insoles, and incorporates a wide toe box. They offer three models for different disciplines: gravel, high-performance road, and route.
Patience as a mandatory purchase accessory ⏳
The process has a clear downside: the delivery time. Those who order their sneakers must prepare for a wait of 8 to 12 weeks. It is the price of on-demand manufacturing and extreme customization. So, if your plans were to debut them for the outing next weekend, you'll have to reconsider. The 60-day fit guarantee is good, but first you have to pass the test of the two months of anticipation looking at the calendar.