Google advances in its AI strategy with the expansion in the United States of its Personal Intelligence feature. This system is now integrated into Search, the Gemini app, and the Chrome browser. Its purpose is to offer more contextual responses, connecting data from services like Gmail and Photos with user permission, to act as an assistant that understands the context and avoids repeating details.
Contextual integration and APIs: the core of the personalized assistant 🤖
The technical development is based on the ability to connect and query information from multiple Google services simultaneously, through APIs and language models trained to understand complex intentions. The system not only searches the web, but also cross-references personal data (such as previous purchases in email or travel photos) to generate specific responses. Privacy is managed with granular permissions per query.
Goodbye to human memory, hello to the assistant that actually remembers where you left your keys 🔑
So Google will now remember for you that product you bought months ago and which you only remember was blue and came in a large box. A relief for our retention capacity, which can finally be dedicated to memorizing really important things, like the full lyrics of that 90s song. Next step: having the assistant also justify to your partner why you bought something you already had again.