In graphic design, accessibility is usually last on the list. It is treated as a formality or avoided for fear of limiting creativity. We spoke with Kane Hawkins, creative director behind the Onvero project, who states that inclusive design is not a niche. It is an essential standard that, integrated from the start, improves the experience for all users, not just a few.
Integration into workflow and development 🛠️
The structural problem is checking accessibility at the end of the project. This makes adjustments complex and costly. The solution is to include it in the briefs and initial conversations. A simple technical change is not to rely solely on color to convey information. Adding icons, patterns, or text labels ensures that the message reaches users with color blindness, complying with WCAG guidelines without altering the visual design.
Color blindness: that chromatically irrelevant detail 🎨
Of course, because relying solely on red and green for an error and success button is a bold design decision. This way we ensure that part of the audience sees two identical squares and chooses at random. It's like designing a poster only for those who have binoculars. A truly exclusive approach, in the most literal sense of the word.