X has introduced React with Video, a feature that allows you to reply to any post by recording a video as a reaction. The copy of TikTok's green screen is obvious, and the social network that prides itself on hating the competition now imitates it without disguise. But the problem isn't the lack of ideas, but what really happens behind the screen while you record your face.
Your face, your voice, and your surroundings: the new fuel for AI 🎭
Every video reaction you upload to X is not just a fun gesture. It's a mine of audiovisual data ready to be processed and analyzed. The platform trains artificial intelligence models with your expressions, your tone of voice, and the background of your room. Elon Musk talks about freedom of speech, but his business thrives on squeezing others' expression. Reacting with video means giving away your image for nothing, while algorithms learn to read you without you noticing.
And while you record, they count: the new currency of the social network 💰
Users, happy, record their faces without wondering who saves them or why. Innovation today is not about creating, it's about extracting. And X does it very well, not in technology, but in business. The reaction video is the new digital currency. You use it, you have fun, and at the end of the day you end up poor without knowing it. But hey, at least the green screen filter makes you look like you're in a movie, even if the script is written by an AI.