Russia halts 5G advertising: do not sell what you do not have

Published on June 27, 2026 | Translated from Spanish

The Russian antitrust authority has recommended that telephone operators stop promoting 5G in their advertising campaigns. The reason is simple: the fifth-generation network is not yet available in the country. The measure aims to prevent consumers from being deceived with promises of a technology they cannot use, thus protecting their right to clear and truthful information about the services they contract.

cinematic scene of a smartphone held by a hand showing a 5G icon on screen, surrounded by empty radio towers with no signal waves, while a magnifying glass hovers over the phone revealing disconnected network cables inside the device, technical illustration style, dark industrial background, cold blue lighting, photorealistic render, detailed circuit board visible through glass, motion blur on magnifying glass, dramatic shadows, ultra-realistic textures

The real deployment of 5G in Russia and its technical limitations 📡

The development of 5G in Russia faces technical and regulatory obstacles. The ideal frequency for this technology, the 3.4-3.8 GHz band, is occupied by military and government uses, delaying its allocation for commercial networks. Without free and licensed spectrum, operators cannot build the necessary infrastructure. For now, 4G remains the real standard, and any 5G advertisement is a technical fiction that the authority has decided to nip in the bud.

Russian 5G: as real as refrigerators with WiFi ❄️

It turns out that in Russia, 5G is like the Yeti: everyone talks about it, but no one has seen it. Operators, with more enthusiasm than coverage, sold the promise of a future network as if it were a current service. Now the antitrust authority has reminded them that selling smoke is not business, but false advertising. At least, users now know they don't need to change their phones for anything: their 4G will remain the only real option for a good while.