Pokémon and Casio Launch G-Shock Watch Thirtieth Anniversary Edition

Published on June 27, 2026 | Translated from Spanish

Pokémon celebrates its 30th anniversary with a Casio G-Shock watch that pays homage to the original Game Boy editions. The dial features a Poké Ball and Pikachu, while the strap showcases 30 different Pokémon. The watch will go on sale in Japan from July 17 for around 200 euros, and comes in a Poké Ball-shaped box. It's an expensive collector's item but loaded with nostalgia for fans of the saga.

G-Shock watch face being assembled under magnifying lens, Poké Ball centerpiece and Pikachu silhouette embedded in resin dial, 30 miniature Pokémon figures marching along rubber strap during injection molding process, translucent red case back revealing circuit board with lightning bolt traces, engineering visualization, robotic arm positioning components over illuminated workstation, metallic gear teeth meshing inside digital module, dust particles frozen in workshop light, photorealistic technical illustration

Durability and nostalgia on a strap with 30 characters 🎮

The G-Shock retains its signature shock and water resistance, but the real appeal lies in the details. The dial reproduces the pixelated design of an original Game Boy, with Pikachu and a Poké Ball as the main features. The resin strap includes 30 characters from the first generation, printed with a finish that prevents rapid wear. The presentation box, a large Poké Ball, adds collectible value. The edition is limited, which explains its price.

200 euros to tell the time (and show off to your buddies) ⏰

For 200 euros, you could buy several Pokémon games, a second-hand console, or a regular watch that also tells the time. But this G-Shock lets you look at your wrist and remember when you caught Pokémon in black and white. Of course, if you lose it, don't expect a Pokémon Center to return it. And if someone asks you the time, you'll have to wait until they finish counting the 30 critters on the strap.