Nintendo celebrates today a 50-minute Direct to present Switch and Switch 2 games. The appointment, at 16:00 Spanish time, promises new releases for this year. Rumors circulate about an Ocarina of Time remake and a new 3D Super Mario, titles that generate excitement but that the company never confirms nor denies. The event aims to sell consoles and games, not to inform transparently.
The technical strategy of filler and impulse buying 🎮
The 50-minute Direct will include at least 15 minutes of presenters, institutional videos, and transitions that stretch the content. Most of the titles shown will be released during the last quarter of the year, coinciding with the sale of the new console. Nintendo uses unverified leaks to inflate expectations, and in the end only a couple of relevant games appear. The rest is filler or cut-down versions that do not live up to the rumors.
50 minutes of your life you won't get back (nor your money) 💸
The average citizen connects promptly at 16:00, wastes almost an hour watching ads disguised as news, and discovers that the Ocarina remake is a basic remaster and the 3D Mario comes out in December. But they already bought the Switch 2 just in case. The excitement is the trap: they sell you smoke and you end up with the hardware. The move is perfect for them, for you it's just a pending payment.