Mahou launches YUZZ, a soft drink with hyaluronic acid and vitamin C, backed by influencer María Pombo. The target is young people who are reducing their beer consumption. The proposal promises health, youth, and beauty in a can format. However, experts warn that it contains sugar, a well-known collagen destroyer. The product is presented as a self-care ritual, but biochemistry defines it as a common soft drink with added vitamins.
The molecular paradox of cosmetic marketing 🧬
Hyaluronic acid is a molecule that retains water in the dermis, providing volume and firmness. Vitamin C helps synthesize collagen. But sugar initiates a process called glycation, where its molecules adhere to collagen and elastin fibers, making them rigid and brittle. The result is a liquid contradiction: you ingest an ingredient that promises to repair the skin while another damages it. The industry bets on selling drinkable cosmetics, more profitable than water, ensuring the customer makes repeat purchases.
The self-care ritual that needs a dermatologist 🧴
María Pombo shakes her can on social media, and young women buy it as if it were an edible serum. Marketing sells you the idea that drinking YUZZ is a moment of self-care. The reality is that the sugar goes straight to your skin to sabotage the collagen they promise you so much. Of course, the subsequent visit to the dermatologist is on you. There's no sponsorship for that. The industry rubs its hands together: they sell the problem and the solution on different shelves.