The new KIA Niro 2027 is already on sale in Europe, but with a reduced offering. The brand has eliminated the plug-in hybrid and electric versions, leaving only the self-charging hybrid. The reason is the success of the EV3, which covers that segment. The result for the buyer is fewer eco-friendly options and a higher price, although the car includes technological and design improvements.
Fewer powertrains, more onboard technology 🚗
KIA justifies the decision by arguing that the EV3 satisfies the demand for electric vehicles. The Niro 2027, now unique in its hybrid range, incorporates a 24-inch curved screen, OTA updates, and improved assistance systems. The engine combines a 1.6 GDI with an electric one, offering 141 HP. The starting price exceeds 32,000 euros, a notable increase compared to the previous generation. The brand is betting on simplifying its catalog, but the customer pays the bill.
The masterstroke: paying more for having less 💸
KIA has discovered the magic formula: selling you a more expensive car by taking away options. It's like going to a restaurant, ordering the daily special, and being served only the first course, but with a silver fork. If you wanted a plug-in hybrid or electric Niro, sorry, now you have to go to the EV3 dealership and shell out more money. Sure, the curved screen is nice. Meanwhile, the buyer's wallet cries in silence.