Many companies have discovered that diversity sells, but few are willing to change their internal structure. They hire people with disabilities for campaigns or minimum quotas, without adjusting processes or workplace culture. The result is social window dressing that deceives the ethical consumer, who supports the cause but ends up legitimizing empty practices. Corporate hypocrisy disguises itself as real commitment.
Accessibility audits: the missing filter in the value chain 🛠️
To detect inclusive greenwashing, external audits are needed to verify accessibility at every link: from recruitment software to physical spaces and work tools. A public report with indicators such as retention rate, accommodations made, and participation in strategic decisions would make it possible to distinguish between real actions and posturing. Without this data, transparency is just another promise.
The Photoshop diverse team that nobody audits 🎭
You know the one: that company that boasts about inclusion on LinkedIn but its headquarters has steps without a ramp and its website fails on screen readers. They hire an intern with a disability for the annual photo and then assign them tasks that don't use their skills. But hey, the CSR report looks lovely. As lovely as their commitment: made of papier-mâché and with an expiration date set for the next campaign.