The spiritual boom hiding a business and a rational failure

Published on June 09, 2026 | Translated from Spanish

Neopentecostalism and alternative therapies are advancing as society abandons enlightened reason. This is not a return to genuine faith, but a clear symptom: the Western system has failed to provide rational answers to suffering and uncertainty. Desperate people are buying certainties from pseudoscientists and sects, a market that moves fortunes without regulation.

crowded marketplace of spiritual stands, a person in distress buying a glowing crystal from a pseudoscientific vendor while a broken rationalist statue lies shattered on the ground, neon cross and cosmic chakra symbols flickering above, cash exchanging hands under a dim streetlamp, abandoned books of enlightenment scattered in mud, photorealistic cinematic scene, dramatic chiaroscuro lighting, cluttered background with tarot cards and essential oil bottles, expressions of desperation and false hope, ultra-detailed textures, high contrast shadows

Algorithms and Pharmaceuticals: The Business of Digital Credulity 🤖

Big tech and pharmaceutical companies are closely watching this shift. A spiritual user is more gullible, consumes more holistic products without scientific basis, and is more vulnerable to algorithmic manipulation. Social media optimize their feeds to recommend everything from essential oils to digital prophecies, generating a consumption cycle that evades critical thinking. It is no coincidence that this market obscurantism coincides with the economic suffocation of enlightened rationalism.

How to Sell You a Miracle Without Paying Taxes 💸

If the scientific method seems boring to you, you can always buy a stone to harmonize your chakras or an online course to talk to your inner self. The best part is that these therapies don't cure anything, but they empty your wallet just as effectively as a subscription app. Of course, while you buy your certainty, someone in Silicon Valley is programming an algorithm to offer you the next dose of faith in digital format.