Chinese manufacturer BYD has launched an offer in the Czech Republic that directly targets drivers' wallets: free maintenance for a decade. The promotion covers five inspections up to 150,000 kilometers, although it excludes wear parts and fluids. Additionally, they are giving away the first year of charging. This strategy aims to reduce the costs of owning an electric car and puts pressure on European brands to improve their conditions.
The technical move behind ten years without paying for the workshop 🛠️
BYD is betting on the reliability of its Blade batteries and permanent magnet motors to sustain this offer. By not covering tires, brake pads, or coolant fluids, the company limits its financial risk. Inspections every 30,000 kilometers include software checks, high-voltage systems, and OTA updates. This model reduces the buyer's uncertainty about the cost of ownership, a weak point in European competition that usually offers eight-year warranties with more restrictive coverage.
Ten years free, but don't get excited about the windshield washer fluid 🧐
BYD invites you not to step into a workshop for a decade, but forget about them topping up your windshield washer fluid or changing your brake pads. It's like going to a buffet where you pay for the cutlery and bottled water. The offer is generous, but Czech drivers will discover that tire wear is still their responsibility. At least, while they charge for free the first year, they can start saving for new tires.