Bad Bunny seeks non-normative bodies and controversy erupts

Published on June 02, 2026 | Translated from Spanish

Singer Bad Bunny has called for women with non-normative bodies for his music video La Casita, sparking intense debate. While some applaud the initiative, others point out that the selection criteria still favor faces and proportions associated with traditional beauty. The public wonders whether the gesture is a real step toward inclusion or just a marketing strategy that perpetuates aesthetic pressure in popular music.

Bad Bunny on a music set surrounded by diverse women, amid applause and gestures of debate.

The selection algorithm and the diversity paradox 🤖

From a technical standpoint, the casting process for a high-budget music video often relies on facial analysis systems and social media popularity metrics. These algorithms, trained on millions of images, tend to identify dominant aesthetic patterns even when diversity is sought. The contradiction is evident: technology can help filter candidates, but if parameters are not manually adjusted, the final result replicates the same standards it aims to avoid.

The little house of contradictions: everyone invited, but with a filter 🏠

So Bad Bunny wants real bodies, but perhaps not that real. The call is a commendable gesture, though some suspect the casting will end up looking like a parade of models with a few extra pounds and a toothpaste-ad smile. In the end, the controversy shows that the public no longer swallows any inclusion discourse without asking: where is the grandmother in a robe and the neighbor with a beer belly.