Arco 2027 picks bubblegum pink to connect Madrid and Lisbon

The contemporary art fair Arco has selected the color #E94871, a shade between red and magenta, as its corporate image for 2027. The decision aims to unify the Madrid and Lisbon editions under a symbol of change and cultural development. This vibrant color will be applied to publications, stands, and exhibition spaces, with the intention of bringing art closer to everyday life by evoking nature and light.

large exhibition hall interior during Arco art fair setup, walls and modular stands being painted in vibrant pink #E94871 tone, workers in white suits applying fresh paint with rollers and spray guns, bright magenta pigment mixing in industrial buckets, glossy paint dripping from brushes onto protective floor sheets, natural sunlight streaming through glass ceiling illuminating the saturated color, contemporary art pieces being positioned near freshly painted surfaces, photorealistic architectural visualization, cinematic lighting with reflections on wet paint, ultra-detailed texture of matte and glossy pink finishes, construction tools and paint trays scattered in foreground, technical illustration of exhibition design process

Hexadecimal code and Pantones: the engineering of color 🎨

Behind #E94871 lies precise technical work. This shade, with a saturation of 70% and luminosity close to 45%, sits on the spectrum between red and magenta. Its choice is not random: color studies indicate that these colors generate active emotional responses. In the digital realm, the RGB value (233, 72, 113) ensures uniform reproduction on screens and printed materials. Integration with Pantone systems will maintain visual consistency between the Madrid and Lisbon venues.

The pink that promises to revolutionize your next selfie 📸

Now, when you go to Arco 2027, don't be surprised if your shadow takes on pinkish tones. This vibrant color promises to make even the grayest paintings look happy. Of course, get ready for Instagram filters to stop working: the magenta will saturate photos so much that it will look like you went to an 80s party. But don't worry, because if art doesn't move you, at least the background color will look nice in your stories.