Berlin-based startup Peec AI reaches $200 million after creating a dashboard that tracks whether brands like Chanel or TUI appear in responses from ChatGPT and other AI search engines. For the average user, this means companies are already negotiating to have their products recommended in these tools, altering the way we discover information online. GEO is becoming essential to prevent brands from disappearing in future searches.
GEO as the new technological battlefield 🤖
Peec AI developed a system that monitors brand mentions in real time within language models like GPT-4 or Claude. Its dashboard not only detects presence but also analyzes the context and frequency of recommendations. Founded in 2025, the startup already works with advertising agencies to optimize their clients' visibility. The process resembles traditional SEO but adapted to AI-generated responses, where a well-designed prompt can determine whether a product appears in the conversation or not.
Paying for AI to like you, the new digital trend 💸
Now it turns out that even machines have their favorite brands, all thanks to a fee. Peec AI reveals that your trusted chatbot might be recommending a luxury handbag not for its quality, but because someone paid the subscription. It's like bribing the teacher, but in version 2.0 and without physical bills. Soon we'll see ads saying: this content was recommended by artificial intelligence with sponsorship included.