NBCUniversal dives into video games after splitting from Comcast

NBCUniversal plans to create its own video game franchises after separating from Comcast. The company seeks to diversify amid the decline of traditional television and the rise of streaming. For users, this means more digital entertainment options and potential changes in the services they consume daily.

NBCUniversal executive team standing in a futuristic game development studio, multiple holographic screens displaying game engine interfaces and 3D character models, developers adjusting VR headsets while testing a new open-world environment, split-screen showing live gameplay alongside streaming metrics, cinematic photorealistic style, dynamic blue and neon lighting, controllers and motion capture suits on workstations, dramatic shadows from overhead grid lights, ultra-detailed tech equipment, sleek modern architecture with glass walls, action of creative process demonstrated during digital production

Cross-platform development and new IPs as a technical strategy 🎮

The company plans to use its existing intellectual properties, such as Jurassic World or Fast & Furious, to create cross-platform games. It will also develop new IPs from scratch. The goal is to integrate these titles with its streaming services, allowing players to access exclusive content. NBCUniversal seeks to compete with established studios through a technical infrastructure that combines internal development and external partnerships.

Spoiler: the next game will be about a talking car 🚗

Sure, because what was missing was the Fast & Furious car having its own open-world video game where the main mission is to refuel gas. Meanwhile, Jurassic World fans dream of a park management simulator where dinosaurs don't escape every five minutes. NBCUniversal promises franchises, but hopefully they won't repeat the theme park model: long lines and little fun.