Fathom Entertainment, the distributor specializing in alternative cinema events, has appointed Jason Brenek as its new chief executive officer. The company seeks to expand its business beyond re-releases and live operas, aiming to launch large-scale animated films like Wildwood, slated for October. For audiences, this move implies a more varied offering of theatrical releases.
The technology behind large-scale cinematic events 🎥
To sustain its growth, Fathom plans to optimize its digital and satellite distribution infrastructure. The company uses live streaming systems and DCP (Digital Cinema Package) to deliver content to over 2,000 screens in the U.S. With Brenek, a smoother integration with independent animation studios is expected, as well as the implementation of advance booking platforms and data analytics to predict demand for special events.
Now alternative cinema will also have a boss in a suit 👔
With this hiring, Fathom makes it clear that it's no longer enough to screen The Shining on horror Thursdays. Now they want to compete with Pixar, but without Pixar's budget. Jason Brenek will have the mission of convincing audiences that watching an animated film in an empty theater on a Tuesday afternoon is a premium experience. All in the name of selling family-sized popcorn.