The Espai Cultural Sant Domènec and the Museu de Belles Arts de Xàtiva have recorded an attendance of over 14,000 people at the exhibition by the Equipo Crónica collective. The show, with free admission until July 26, includes guided tours and parallel activities that have consolidated public interest in 20th-century art.
The logistics of assembly and digital promotion of the exhibition 🖼️
The exhibition required a coordinated assembly system between two venues, with artwork transport and climate control to preserve the canvases. Promotion relied on social media and the municipal website, with QR codes in the rooms to access additional content. Guided tours were managed through an online shift system that avoided crowds, optimizing the visitor experience.
The karma of being free and not dying in the attempt ☕
14,000 people decided that seeing free art was a better plan than staying home staring at their phones. Some even turned off their GPS so they wouldn't be caught. The organizers, thrilled, are already calculating how many coffees they'll have to sell at the shop to cover the next setup. Art is beautiful, but catering doesn't pay for itself.