The Bilbao Bullfighting Week has been presented with an offering of five bullfights and one rejoneo (mounted bullfight), one less than in previous editions. The management company has applied a 10% increase in prices compared to 2025, a decision that, combined with the absence of promotional events, has generated discontent among fans. The organization defends the quality of the lineups as the fair's guarantee.
Capacity management and dynamic pricing hinder accessibility 🐂
From a technical standpoint, the reduction in events and the tariff increase respond to a strategy of optimizing revenue per event. However, the lack of digital promotion tools and the rigidity in dynamic pricing policy limit the attraction of new audiences. While other bullrings apply discounts for advance purchase or flexible season tickets, Bilbao maintains a static model that penalizes local fans and does not incentivize ticket sales.
Fewer bulls, more expensive, and with the same old excuse 💸
The company says the lineups are of quality, and they surely are, but with a 10% price increase and one less event, the fan wonders if quality also includes a loyalty discount. Everything points to the strategy being simple: charge more for less and expect the audience to applaud. Perhaps next year they will announce half a bullfight and call it the premium edition.