Xilam Animation launches Toon Box, its animation streaming platform
The renowned French studio Xilam Animation takes a bold step into the competitive streaming market with its own platform, Toon Box. Known for producing animated hits like Oggy and the Cockroaches and Zig and Sharko, the studio now seeks to connect directly with French families through this proprietary digital channel 🎬.
A diverse catalog under a freemium model
Toon Box operates on a freemium system, allowing users to access part of the content for free with advertising. For 4.99 euros per month, a subscription removes ads and unlocks the entire library. The initial catalog mixes Xilam's flagship productions with series acquired from other creators, such as Moka and The Daltons. The plan is to add new material periodically to maintain audience interest.
Main features of Toon Box:- Dual business model: Free access with ads and premium subscription without interruptions.
- Family content: Main focus on animation for all audiences.
- Expanding catalog: Combination of in-house and licensed series, with regular updates.
Toon Box represents a natural step to connect with our audience in a controlled digital environment.
Strategy to diversify the business
With this launch, Xilam Animation not only expands how it distributes its extensive library but also generates a new direct revenue stream. This move reflects a growing trend in the industry, where content creators explore their own channels to reach the end viewer, thus complementing deals with major global platforms.
Key objectives for Xilam:- Create recurring revenue: Through direct monthly subscriptions.
- Control distribution: Manage how and where its animated content is consumed.
- Strengthen the brand: Build a closer relationship with its fan base.
A new competitor in a saturated market
The arrival of Toon Box introduces a new player into the streaming arena, where the battle for audience attention is fierce. Xilam's bet demonstrates that even specialized animation studios can build their own digital spaces to ensure visibility for their creations. This approach could inspire other studios to consider similar distribution and monetization paths 🚀.