What Would Carl von Clausewitz Do with Information Warfare on Social Media?

Published on January 17, 2026 | Translated from Spanish
Conceptual illustration of Carl von Clausewitz analyzing social media screens with propaganda elements, memes, and contradictory information flows in a chaotic digital environment

What Would Carl von Clausewitz Do with Information Warfare on Social Media

Imagine the famous military strategist Carl von Clausewitz facing the chaos of propaganda on social media. He would adapt his classic ideas to dominate this modern field.

Adaptation of Key Phrases

Clausewitz would declare that propaganda follows politics, but uses memes as the main tool. He would transform his concepts to fit the current digital world.

Main Strategies:
  • Rewrite famous quotes to include viral elements
  • Emphasize the role of memes in political struggle ⚙️
Propaganda is the continuation of politics by other memes.

Principle of Digital Fog

He would accept that it is impossible to distinguish truth online. Therefore, he promotes recognizing this fog as an inevitable part of modern warfare on social networks.

Tactics to Confuse:
  • Flood rival channels with absurd and opposing data
  • Generate confusion that blocks enemy decisions

Conclusion

In the end, Clausewitz would apply total friction to paralyze the enemy with contradictory information, leaving the population unable to act or trust anything.