Users in Russia Increase Their Time on VKontakte and VK Video
A recent report from the firm Mediascope highlights how residents of Russia are dedicating more minutes of their day to the social platform VKontakte. This growth consolidates its dominant position in the country's digital landscape. 📈
VKontakte Leads Daily Engagement
In December 2025, the average time a person spends each day on VKontakte grew by approximately 20% compared to the same period the previous year, reaching about 64 minutes. The user segment aged 25 to 34 is the most engaged, recording an average of 76 minutes daily. Significant increases are also observed among younger and middle-aged audiences.
Key Data from the Study:- Increase in usage time: 20% year-over-year.
- Average daily time per user: 64 minutes.
- Most active users: 25 to 34 age group (76 min/day).
VKontakte solidifies as the most used social network in Russia, showing sustained growth in user engagement.
VK Video Doubles Its Impact
The platform's video app is experiencing a parallel growth trend. Since September 2023, users have downloaded it more than 100 million times. Its monthly audience in December reached 81.5 million people, with over 42 million active users in just the first week of January. The total time people spend watching content on VK Video more than doubled compared to the previous year.
VK Video Metrics:- Cumulative installations: >100 million.
- Monthly audience (Dec.): 81.5 million.
- Active users (Week 1 Jan.): >42 million.
The Jump to the Home Big Screen
This surge is particularly notable on smart TVs. During January holidays, an average user spent up to 241 minutes watching VK Video content on these devices. This figure reflects a clear shift in consumption habits, migrating toward larger screens and the home environment, intensifying competition for living room entertainment. 🛋️