Russia's Video Game Market Expands with Growing Player Base

Published on January 30, 2026 | Translated from Spanish
Chart or infographic showing the growth of the video game market in Russia, with icons of players, consoles, and upward bar graphs representing billions of rubles invested.

The Russian video game market expands with a growing player base

The interactive entertainment industry in Russia maintains a significant pace of expansion. Current data reveal massive adoption of this form of digital leisure among the population. 🎮

A massive user base and considerable direct spending

For the year 2025, it is estimated that nearly half of Russians participate in video games. This huge group of users generates direct spending on software amounting to around 173 billion rubles. This figure alone demonstrates the vigor and current health of the sector.

Key consumption data:
  • High penetration: Nearly 50% of the total population are video game users.
  • Investment in software: Players allocate 173 billion rubles just to buy games.
  • Complete ecosystem: This spending is only part of the total economic landscape of gaming.
The business volume underscores the economic importance of the complete video game ecosystem, which goes beyond the simple purchase of titles.

The complete ecosystem multiplies total investment

When considering all the hardware and peripherals necessary for playing, the real dimension of the industry expands enormously. The total business figure for the gaming ecosystem reaches 380 billion rubles in the same period. This consolidates the market as a relevant and powerful segment within the country's digital economy. 💻

Components of total spending:
  • Software (games): 173 billion rubles.
  • Hardware and accessories: Investment that brings the total to 380 billion rubles.
  • Sector consolidation: It establishes itself as a pillar of national digital entertainment.

Prospects for sustained growth toward 2035

Future projections are optimistic. The Moscow Creative Industries Agency anticipates that the market volume will exceed the barrier of 500 billion rubles annually by the year 2035. This upward trend suggests sustained expansion over time, driven by a consolidated player base and per-user spending that will likely continue to grow in the next decade. 📈

The next big battle for the attention of Russians will not take place in a virtual scenario, but in their digital wallets, where rubles are spent at a dizzying pace, rivaling the intensity of an online multiplayer match.