Renault Spain's President Analyzes the Electric Market and Chinese Advance
The panorama of the electric car in Europe shows signs of slowdown, while Asian manufacturers accelerate their dominance. José Vicente de los Mozos, top executive of Renault in Spain, outlines the challenges and the need for a coordinated response so that the European industry does not fall behind in this technological race. ⚡
China's Competitive Advantage in Electric Mobility
De los Mozos acknowledges that Chinese manufacturers not only produce electric vehicles in large volumes, but also control a significant part of the battery supply chain. This vertical integration gives them a decisive advantage in costs and technological autonomy. In contrast, European brands deal with higher manufacturing costs and external dependence on key components.
Pillars of Renault's Strategy to Compete:- Accelerate its own electrification developments to reduce timelines and improve efficiency.
- Seek strategic alliances that strengthen its market position and value chain.
- Renew and expand its range of electric models to attract a broader audience.
Perhaps the biggest challenge is not manufacturing the car, but convincing the driver to leave the diesel keys in the drawer forever.
The Brakes on Electric Consumption in Europe
The executive identifies that the European consumer still perceives significant barriers. The purchase price and concerns about the charging infrastructure remain key obstacles to mass adoption. De los Mozos emphasizes that overcoming these points requires close collaboration between public administrations and the automotive industry.
Key Factors to Mature the European Market:- Incentives and public policies that make electric vehicles more accessible.
- Deploy a reliable, fast, and extensive charging network that eliminates range anxiety.
- Educate consumers about total cost of ownership and long-term advantages.
The Path Forward for the European Industry
The transition to electromobility is inevitable, but its trajectory in Europe is complex. Renault, according to its president in Spain, trusts that its bet on a renewed and competitive electric range can capture more users as current limitations are resolved. The final message is clear: the industry must innovate, collaborate, and convince at the same time to not cede more ground in an increasingly contested global market. 🚗