The Oscars Academy and YouTube Agree on a Historic Shift in Broadcasting
The film industry is experiencing a decisive moment. The Academy of Motion Picture Arts and Sciences and the YouTube platform have sealed a deal that redefines how the world will watch the Oscars Awards. Starting in 2029, the main gala will leave its traditional model to be broadcast for free worldwide on YouTube, a move that anticipates the future of live entertainment 🎬.
A New Digital Home for the Red Carpet
This contract, in effect until 2033, does not only relocate the awards ceremony. YouTube commits to expanding the experience beyond the central event. The ABC network will retain television rights until 2028, when the 100th edition is celebrated. Rumors about this acquisition by YouTube were confirmed after circulating since the beginning of the year.
The extended coverage will include:- Broadcasting the red carpet with all fashion details and arrivals.
- Showing exclusive behind-the-scenes content during the gala.
- Offering virtual access to the traditional Governors Ball, the post-event banquet.
This step represents adapting the event to new consumption habits and reaching a younger and more global audience.
Strategy and Evolution for the Industry
For the Academy, this change is crucial to connect with new generations who consume content primarily on digital platforms. For YouTube, it means consolidating its catalog with top-tier live events and competing in the premium streaming arena. The industry is watching closely how this new distribution model will influence the production of the gala and its television format.
Immediate Impact for Viewers:- The main broadcast will be free worldwide on YouTube.
- In the United States, it will also be available on the subscription service YouTube TV.
- Traditional commercial breaks could give way to personalized preroll ads.
Looking Toward the Future of the Show
This historic agreement between the Academy and YouTube reflects an unstoppable trend: migrating major television spectacles to streaming. While preparing for the final transition, the pact ensures that the Oscars maintain their cultural relevance while exploring innovative formats for a digital and global audience 🌍.