Telegram's Most Popular Channels Migrate to Max but Don't Bring Their Audience
A large part of the thirty channels with the most followers on Telegram is already operating on the Max app as well. However, this move does not translate into success, as the vast majority of their users refuse to make the jump. The numbers reveal a huge gap, complicating things for content producers who want to diversify. 📉
The Follower Gap is Abysmal
The data indicates that the number of people following these channels on Max is approximately sixty times lower than on their original Telegram location. This represents a serious obstacle for administrators, who seek to reduce the risk of relying on a single network to reach their audience. The expansion strategy fails in its main objective: to move the community.
Key Factors Explaining Low Adoption:- User Caution: People show resistance to downloading another app and following the same creators, preferring to maintain their routine on the already established platform.
- Lack of Advanced Metrics: Max does not offer sophisticated analytics tools, which prevents managers from measuring their content's performance and adjusting their tactics to grow.
- Established Habits: Users already have their favorite channels set up on Telegram and see little value in duplicating that experience elsewhere.
Gaining followers on a new network is like trying to get your family to use another app to see the same vacation photos.
The Battle Between Messaging Platforms Intensifies
This phenomenon reflects a more intense competition between messaging apps that now compete to host communities and public content. While Telegram solidifies itself as the main hub for massive channels, Max tries to capture a portion of that ecosystem. The final outcome of this migration remains to be defined.
What Max Needs to Succeed:- Attract Not Only Creators, but Also Users: The platform must convince the audience to actively use an additional app.
- Offer Robust Features: It is crucial to provide the tools that administrators need to develop their audience and analyze their impact.
- Create Differentiated Value: Users need a compelling reason to change their habits and adopt a new platform.
An Uncertain Future for Diversification
The current situation makes it clear that migrating presence does not guarantee migrating influence. For creators to successfully reduce their dependence on Telegram, alternative platforms like Max must address two fronts: improving their creator tools and offering a real incentive for end users. Until that happens, the massive audience will likely stay where it is. 🔄