The McMichael Canadian Art Collection Renews Its Visual Identity
The studio Bruce Mau Design has developed a new brand identity for the prestigious Canadian art collection. This project seeks to connect the institution's rich history with a contemporary visual aesthetic, creating a bridge between eras 🎨.
A Comprehensive and Adaptable Visual System
The renewal goes beyond changing a graphic symbol. A comprehensive visual system is implemented that is flexible and can evolve. This system introduces dynamic graphic components that adapt to multiple platforms and contexts, from physical signage to digital campaigns. Visual references to the Canadian natural landscape are incorporated, a fundamental theme in the works housed by the museum.
Key Elements of the Redesign:- Updated Logo: The classic emblem is modified to achieve a balance between tradition and modernity.
- New Color Palette: Colors are renewed to reflect openness and diversity in presentation.
- Inclusive Typography: Fonts that include support for indigenous syllabaries are incorporated, underscoring a commitment to cultural representation.
The institution prefers that visitors discuss art in the galleries, not typography in the brochure.
Objectives and Scope of the New Image
With this transformation, the museum aims to attract a broader audience and emphasize its relevance in the current cultural landscape. The design facilitates telling stories about Canadian and Indigenous art in a more connected and inclusive way. By adopting a contemporary aesthetic without losing its essence, the institution positions itself as a living space for encounter and debate.
Main Goals of the Renewal:- Reflect the values of curiosity and diversity of the permanent collection.
- Ensure coherence in all communications and improve the experience for visitors.
- Support the mission of preserving the national artistic legacy while opening new conversations.
A Dynamic Future for the Institution
The new visual identity positions the McMichael as a dynamic cultural center that invites exploration and dialogue between the past and the present. This systematic approach not only organizes communication but also makes it more accessible. Although some may remember the old emblem, the evolution marks a firm step toward a museum that seeks to converse with the present 👁️🗨️.