The Hidden Reality Behind Aesthetic Treatment Marketing
The aesthetics industry has developed advertising strategies that completely distort the reality of non-invasive procedures. Through promises of instant transformations and miraculous recoveries, they build a fictional universe where risks simply do not exist. 🎭
The Systematic Deception in Aesthetic Advertising
Aesthetic centers employ manipulative tactics that include excessively retouched photographs and carefully selected testimonials. This deceptive narrative deliberately hides crucial information about the real number of sessions required, the ongoing maintenance needed, and cases where treatments do not produce the expected results.
Common deceptive marketing strategies:- Use of images with extreme digital retouching showing impossible-to-achieve results
- Ambiguous testimonials that omit mentioning real side effects and limitations
- Promises of "zero risks" and "immediate recoveries" that do not align with medical reality
They sell self-esteem in vials of hyaluronic acid while preaching self-love in their public relations campaigns
Consequences on Physical and Emotional Health
The impact of this dishonest advertising goes beyond the economic and deeply affects consumers' mental health. By establishing unattainable beauty standards, they generate insecurities where none existed before and promote constant body dissatisfaction.
Documented negative effects:- Development of body image disorders and decreased self-esteem
- Undergoing unnecessary procedures chasing manufactured ideals
- Frustration and disillusionment when results do not match created expectations
The Fundamental Contradiction of the Industry
It is especially paradoxical to observe how the same establishments that promote messages of body acceptance on their social media are the ones that simultaneously convince people they need to modify aspects of their appearance. This commercial double standard exploits human vulnerabilities while presenting itself as a defender of overall well-being. 💔