Government allocates 4.7 million to promote the 2026 Young Cultural Voucher
The Ministry of Culture has allocated a budget of 4.7 million euros to boost the awareness campaign for the 2026 Young Cultural Voucher. This 400-euro subsidy is intended for all Spaniards who reach the age of majority and wish to purchase goods or enjoy cultural events. The initiative is part of the State's Institutional Advertising and Communication Plan for that year, which will distribute more than 155 million euros across 124 different campaigns. The purpose is to encourage young people to apply for the voucher, foster new cultural consumption habits, and consolidate audiences for the sector. 🎭
A multimedia and accessible campaign
The strategy to promote the Young Cultural Voucher will include advertisements on television, radio, press, internet, and cinemas. The campaign will start on March 15 and run until December 31, 2026. All materials will be adapted to Spanish, Catalan, Galician, Basque, and Valencian. Additionally, accessibility will be ensured by incorporating resources such as subtitles and sign language, so that the information reaches the maximum possible number of young people. 📢
Key media and formats of the campaign:- Advertising on television and cinema for broad visual impact.
- Campaigns on radio and print press to reach different audiences.
- Content adapted to digital media and social networks.
The goal is to encourage young people to apply for the voucher and create new cultural consumption habits.
Other parallel initiatives from the Ministry
Parallel to the promotion of the voucher, the Ministry of Culture is developing other awareness campaigns within its communication plan. These actions focus on encouraging reading, boosting Spanish cinema, and detailing the features of the new Artist's Statute. The set of measures aims to dynamize the cultural sector and connect with different population segments. 🎨
Axes of the parallel campaigns:- Promote reading among all age groups.
- Promote and support Spanish film production.
- Explain the benefits and obligations of the new Artist's Statute.
An investment to consolidate the cultural future
The strong investment in advertising demonstrates the institutions' willingness to ensure that the aid reaches its recipients and is used. It is not just about handing out 400 euros, but about guiding young people toward conscious and diverse cultural consumption. It seems the ministry wants to make sure that if a young person spends their voucher on a movie ticket, they at least know how to get to the theater and, above all, which movie to choose. 🎬