The global smartphone market achieves a historic revenue record
The global smartphone sector closed the last quarter of 2025 with exceptional performance. According to the latest data from Counterpoint Research, total revenues grew by 13% compared to the same period last year. This increase allowed reaching the record figure of $143 billion, the highest documented in a quarter for this industry. 📈
Growth driven by value, not volume
The most notable aspect of this milestone is that the number of units sold did not increase at the same rate as revenues. This indicates a profound change in how users choose their devices. Consumers are willing to pay more for phones with better features, allowing companies to maintain solid profit margins even in a global economic environment with certain uncertainties.
Key factors of the record:- Average Selling Price (ASP) on the rise: It surpassed the symbolic barrier of $400 in a fourth quarter, with an 8% year-over-year increase.
- Shift in habits: Buyers prioritize quality and innovation over the lowest price, opting for higher ranges.
- Industry strategy: Selling fewer but more expensive units is yielding positive financial results for manufacturers.
The transition to devices that last longer and offer a superior experience seems to be consolidating as the norm.
Competition and trends shaping the direction
Competition among major brands has intensified, driving a wave of innovation. To justify higher prices, new models incorporate advanced technologies that capture public interest.
Dominant trends in launches:- Integration of artificial intelligence into system and camera functions.
- Use of premium materials that improve the feel and durability of the device.
- More versatile and powerful camera systems, often with multiple lenses.
A future defined by the premium experience
This revenue record confirms that market dynamics have evolved. It's no longer just about how many phones are sold, but the total value they generate. Users seek a superior experience and devices that last longer, driving the sector's value beyond mere volume. While this strategy benefits the industry, it raises reflection on the final impact on the consumer's pocket. 💰