The evolution of tourism through immersive technology

Published on January 06, 2026 | Translated from Spanish

The use of innovative technologies, such as virtual reality, is transforming the way we explore the world. Increasingly, tourism is entering a new level of interaction, where visitors can experience destinations in a much deeper and more enriching way, without the need for physical travel.

Creating 3D content for tourism purposes

Virtual Reality Revolutionizes the Tourist Experience

Virtual reality allows people to travel through time and space, offering them the possibility of touring places and historical monuments they could not visit in reality. This technology provides a unique alternative for those who cannot travel, making tourism accessible to everyone, regardless of physical limitations.

Accessible, Sustainable, and Enriching Tourism

Cities that adopt these technologies are contributing to the shift towards more sustainable tourism. With virtual reality, they are not only offering a visual experience but also an educational one, promoting the conservation and respect for cultural heritage. The key lies in balancing the virtual with the real, not replacing genuine experiences, but complementing them.

An Example in Benavente

A clear example of this trend is the recent project in Benavente. The Benavente City Council has awarded a contract to create an immersive experience where tourists can discover local history through digital technologies. This project has been granted to Telef贸nica Soluciones y Comunicaciones de Espa帽a SAU, for a total of 87,352 euros.

Tender and Contract Resolution

The project was initially launched with a budget exceeding 105,000 euros, but after resolving some administrative details, the company in charge was finally confirmed. This project is a demonstration of the commitment to modernize the city's tourism offerings, integrating the best of technology with Benavente's rich history.

Creating 3D content for tourism purposes

A Project to Connect History and Technology

Within the framework of the Tourism Sustainability Plan, Benavente seeks not only to modernize its tourism offerings but also to create a deeper connection between tourists and local history. Using virtual reality, visitors will be able to explore key city monuments such as the San Juan del Mercado temple, Santa Mar铆a del Azogue, and the Castillo de los Pimentel as they were in the 15th and 16th centuries.

Towards a More Modern and Digital Tourism

Thanks to this type of initiative, tourism in Benavente is projected into the future, offering an innovative and accessible experience for all. With the integration of virtual reality, the city positions itself as a modern and sustainable destination, aligned with the digital trends shaping the future of tourism.