Telstra and Nexus Studios Reveal the Making of Together Builds Better
The strategic alliance between Telstra and Nexus Studios has brought to life Together Builds Better, an advertising piece in stop-motion that breaks conventions by showing the complete creative process. Directed by the talented Johnny Kelly with support from +61 and Bear Meets Eagle on Fire, this production stands out for its transparent approach that celebrates collaborative work 🎬
Revolution Behind the Cameras
What makes this project unique is the artistic decision to include the animators' hands in every shot, creating a direct emotional connection with the audience. This intimate perspective not only reveals the meticulousness of the process but transforms the visual experience into a testament to the collective human effort behind every frame.
Innovative elements of the project:- Deliberate inclusion of animators' hands in frame
- Total transparency of the creative process
- Celebration of artisanal and collaborative work
"Seeing the animators' hands reminds us that even stop-motion wizards have fingers, not magic wands"
Exceptional Creative Synergy
Johnny Kelly applies his innovative vision alongside the specialized studios +61 and Bear Meets Eagle on Fire, creating a perfect synergy that enhances Telstra's core values. This collaboration demonstrates how the union of diverse talents can generate content that transcends the commercial to become pure art ✨
Production pillars:- Creative direction by Johnny Kelly
- Multi-studio specialized collaboration
- Focus on team values and continuous improvement
The Art of Animated Patience
In an era dominated by fast editing and digital effects, this project stands as a tribute to patience and artisanal dedication. Every meticulous movement, every manual adjustment, becomes a visual testimony to the superpower that creative perseverance represents in the contemporary world 🎭